Pursuing every lead isn’t efficient for a real estate agent. You end up wasting a lot of time for that one motivated home seller lead among every ten low-quality ones. Surely, with so many advancements in technology, there must be a better way. And there is.
This is your guide to finding motivated home seller leads in 2020 and how you can land more clients with less effort.
High-Quality Leads are Good. Motivated Seller Leads Are Better
High-quality leads are usually warm leads – people who you already know are actively trying to buy or sell a house through an agent. This is the ideal target demographic for most real estate agents. But not you – you are the modern real estate agent who knows better.
You’re looking for motivated home seller leads – people who are not just interested in selling their houses, they’re interested in selling it fast. And since time is money, this usually means that they are willing to sell it for less. By how much depends on how fast they want to sell it.
Homeowners are motivated to sell their houses for a number of reasons but the most common motivations for these leads include:
- Vacancy: Leads in this category are known as Non-Owner Occupied Landlords. They are selling their property because they themselves do not use the property for personal use (like living) and it is currently sitting vacant without any tenants.
- Repair/Damages: It’s not cheap to maintain a property, especially after some unexpected damage. In these cases, many homeowners prefer selling their property rather than keeping it as a liability (from an accounting perspective).
- Inheritance Leads: These homeowners sell their properties for a similar reason as the one above (liability/asset) but the key difference here is that they have inherited the property. It’s possible for inheritance leads to stick closer to the market value (relative to other motivated seller leads).
- Distressed Property Leads: These leads include homeowners that are in financial distress and require the cash from the sale. They may also be motivated to sell due to another form of distress (tired of the landlord, feeling unsafe due to personal reasons, etc).
5 Places Where You Can Find Motivated Home Seller Leads
Motivated seller leads may feel like unicorns but they do exist – it’s just that they are usually much harder to find than traditional leads. That’s because motivated seller leads want to sell quickly which usually rules out contacting a real estate agent and putting their property on the market (and waiting for offers).
That’s why most of the time, they’ll seek out buyers themselves.
LinkedIn is an extremely powerful tool for real estate agents as it helps you establish and develop an online presence in an easy and social way. The first thing you can do is to connect with nearby agents and colleagues in the real estate agents as this helps you connect with past and present clients of other agents in the area (LinkedIn algorithm shows mutual connections).
You can also join LinkedIn groups in your area, share actionable advice, and best practices with the members to build a reputation. These groups can be full of potential clients especially the ones dedicated to For Sale by Owner (FSBO) listings.
But before you do any of this, make sure you have a professional-looking LinkedIn profile that can attract leads.
The easiest way of finding motivated seller leads is to use a third-party vendor that collects and verifies motivated home seller leads before setting up introductions/appointments. For instance, Agent’s Corner is a trusted partner for real estate agents who get hundreds of motivated seller leads through the platform.
Here’s how you can find motivated seller leads through Agent’s Corner.
First, begin with downloading the user-friendly app from either Google Play Store or Apple App Store. After downloading, create an agent profile by entering basic information like your area of operation. You can also create campaigns, view your lead data, monitor performance metrics, and even use the software as a performance metric.
Once your profile is set up, the software (which is built on artificial intelligence, machine learning, predictive modeling, and data analysis) finds you a list of motivated seller leads. All of these home seller leads are motivated and high-quality as their intent to sell has already been verified.
You can choose from the most suitable lead for you and we’ll make an introduction over email. You can also create fine-tuned campaigns and track all of your past and current leads to monitor your performance over time.
In a nutshell, if you’re looking for the easiest way to find motivated seller leads, a platform like Agent’s Corner is the way to go.
FSBO listings aren’t limited to LinkedIn – in fact, most of these listings will be found on directories dedicated to buying and selling of renting like FSBO.com. You can try your luck with Craigslist as well but general marketplaces and ad directories aren’t the first place we’d go looking for motivated leads. More importantly, you’ll have to do some digging before you come across real estate listings.
Here’s a list of FSBOs that you can find home seller leads on:
Another thing to note is that each of these platforms will have different results for different agents. Factors determining success and quality of leads include things in your area of operation (you may find more success with leads in nearby areas and not in your own) and the value of transactions (you may not find high-value deals on these sites).
Listings on FSBOs, especially premium (paid) listings tend to expire before the seller has actually found a buyer. Due to a lack of results, many people don’t renew their listings. However, they can still be motivated seller leads but without any real estate agents reaching out to them. Use this to your advantage.
The main advantage of this strategy is that the buyers still looking to sell their property may be even more motivated now and thus be willing to settle for a reduced price. The disadvantage is it might take a lot of time before you actually find a potential lead.
Joining Facebook Groups
This strategy is similar to LinkedIn but with a few differences. On LinkedIn, we were trying to build a professional online presence while on Facebook, our focus is on home buyers and sellers group. These groups are usually full of fresh and active FSBOs listings by motivated home sellers.
The key to getting these motivated home seller leads is being active on the groups and reaching out to the seller before any of the other agents can do so.
Conclusion: Choose the right strategy
Being a real estate agent can be hectic and requires a lot of energy – energy that shouldn’t be spent chasing leads. Therefore, the ideal strategy for any modern real estate agent is getting access to hundreds of high-quality motivated home seller leads through smart software like Agent’s Corner. Sure, all four of the other methods can deliver similar results but it’s up to you to decide if the time and effort spent doing so actually worth it.
If you’d like to learn more about how you can use technology to find motivated home seller leads, feel free to reach out to us firstname.lastname@example.org